Forge IQ

Is your Shopify store getting traffic but no sales? This comprehensive 2025 guide walks you through a 12-point diagnostic to uncover conversion killers and gives you an actionable plan to turn visitors into paying customers.

Cart abandonment is costing Shopify merchants billions in lost sales—but it doesn’t have to. With the average abandonment rate at 70%, your checkout page may be the most valuable real estate on your store. This guide dives into the psychology and friction points driving drop-offs, and presents 7 data-backed A/B tests—from guest checkout to trust badges—to help you optimize every step of the buying process and recover revenue you didn’t know you were losing.

The gap between visitors and customers is where millions in revenue are lost or gained. The key to closing that gap isn’t guesswork, it’s understanding why your users do what they do.