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Tools and Analytics
Discover the best free and paid tools for heatmaps, session recordings, and funnel analytics. Use data to make better CRO decisions.


The Ultimate Guide: How to Analyze User Behavior to Find and Capture Conversion Opportunities
The gap between visitors and customers is where millions in revenue are lost or gained. The key to closing that gap isn’t guesswork, it’s understanding why your users do what they do.
20 min read


Slash Cart Abandonment in Half: 3 Battle-Tested Tactics That Recover Lost Sales
7 Out of 10 Customers Leave Without Buying—Here’s How to Fix That Imagine this: 7 out of every 10 people who add a product to their cart...
4 min read


SaaS Onboarding Optimization: 5 Proven Changes That Boost Free-to-Paid Conversions
Struggling to turn free trial users into paying customers? You don’t need a product overhaul. This guide breaks down five proven SaaS onboarding optimization strategies to accelerate ‘aha!’ moments, reduce friction, and boost trial-to-paid conversions fast.
4 min read


9-Step CRO Audit Checklist That Uncovers Hidden Revenue Leaks
Spending more on ads won’t fix a leaky funnel. This step-by-step CRO audit guide shows small businesses how to boost conversions, spot friction points, and turn more visitors into customers without wasting traffic or budget.
4 min read


The Ultimate Guide to the Best Free Heatmap Tools in 2025 (In-Depth Reviews)
You’ve meticulously designed your website, written compelling copy, and driven traffic to your pages. But a critical question remains:...
9 min read
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