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A/B Testing

How to run effective A/B tests for small brands and Webflow sites. Includes testing ideas, tools, and real examples to boost performance.

Flat-style illustration showing a woman standing next to an empty shopping cart and a large tablet screen displaying a checkout page, with icons of a shopping bag, price tag, and security shield, representing ecommerce cart abandonment and checkout optimization.

Shopify Sales Boost: How to Optimize Product Pages for Maximum Profit

Let’s face it, cart abandonment is one of the biggest hurdles in e-commerce. 70% of shoppers leave their carts behind before completing...

3 min read

Flat-style illustration showing a smiling user interacting with a SaaS onboarding process on a large monitor, featuring a progress tracker, a checkmark button, and a price tag icon, symbolizing the journey from free trial to paid subscription.

SaaS Onboarding Optimization: 5 Proven Changes That Boost Free-to-Paid Conversions

Struggling to turn free trial users into paying customers? You don’t need a product overhaul. This guide breaks down five proven SaaS onboarding optimization strategies to accelerate ‘aha!’ moments, reduce friction, and boost trial-to-paid conversions fast.

4 min read

A/B Testing for Small Brands: The Beginner’s Blueprint to Better Results

Small businesses don’t need big budgets to grow smarter and faster. A/B testing is the simplest way to turn gut instincts into real data and real results. This beginner’s guide shows you how to test headlines, CTAs, pricing, and more to boost your conversions without the guesswork.

4 min read

Flat-style illustration showing a frustrated woman sitting at a laptop, surrounded by a megaphone, a downward arrow, and screens displaying checkmarks, symbolizing poor UX, low website conversions, and the need for optimization.

11 UX Fails That Are Quietly Tanking Your Conversion Rates (And How to Fix Them)

You spent thousands driving traffic to your site. Visitors arrive—but no one’s buying, signing up, or clicking. The problem isn’t your product or your offer. It’s your UX. User experience is the invisible force that either guides users to act or silently pushes them away. Slow load times, poor mobile design, confusing layouts, hidden CTAs—these friction points kill conversions without warning. Fixing your UX isn't optional. It’s the key to unlocking the revenue already waitin

3 min read