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Will Portrait

Forge IQ

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Sales Funnel & Conversion Strategy

Flat-style digital illustration of a multicolored sales funnel in landscape format. The funnel has four layers in teal, yellow, orange, and red. Human figures are shown entering the top, progressing downward, and ending in a handshake between two people at the bottom. Gold coins with dollar signs and large abstract leaves decorate the scene, representing the sales journey from awareness to conversion.

Flat-style digital illustration of a multicolored sales funnel in landscape format. The funnel has four layers in teal, yellow, orange, and red. Human figures are shown entering the top, progressing downward, and ending in a handshake between two people at the bottom. Gold coins with dollar signs and large abstract leaves decorate the scene, representing the sales journey from awareness to conversion.

Understanding the Sales Funnel: A Comprehensive Guide to Optimizing the Journey from Awareness to Advocacy

The sales funnel is more than a marketing model; it’s a blueprint for growth. This guide breaks down each stage from awareness to advocacy and shows you how to optimize the entire journey for higher conversions, stronger relationships, and long-term business success.

23 min read

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