Forge IQ

In today’s B2B landscape, a high-converting website is no longer just a brochure it is your best-performing salesperson. Beyond the Homepage offers a comprehensive, strategic blueprint for turning every page on your B2B site into a conversion engine. Grounded in the realities of the non-linear buyer’s journey, this guide explores how to optimize core pages such as service, pricing, demo, and blog using behavioral psychology, lead qualification frameworks, and advanced persona

Cart abandonment is costing Shopify merchants billions in lost sales—but it doesn’t have to. With the average abandonment rate at 70%, your checkout page may be the most valuable real estate on your store. This guide dives into the psychology and friction points driving drop-offs, and presents 7 data-backed A/B tests—from guest checkout to trust badges—to help you optimize every step of the buying process and recover revenue you didn’t know you were losing.

The sales funnel is more than a marketing model; it’s a blueprint for growth. This guide breaks down each stage from awareness to advocacy and shows you how to optimize the entire journey for higher conversions, stronger relationships, and long-term business success.