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Will Portrait

Forge IQ

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Minimalist vector illustration of three professionals in a meeting discussing charts and analytics on a large screen, with one person using a laptop, another holding a clipboard, and the third gesturing during the discussion.

Minimalist vector illustration of three professionals in a meeting discussing charts and analytics on a large screen, with one person using a laptop, another holding a clipboard, and the third gesturing during the discussion.

The Ultimate Guide to Generative Engine Optimization (GEO): Winning the New Search Paradigm

Generative Engine Optimization (GEO) represents a fundamental shift in digital marketing, moving beyond traditional SEO’s focus on ranking and clicks. Instead of competing for positions on search engine results pages, GEO aims to have a brand’s content recognized, cited, and trusted within AI-generated responses from tools like ChatGPT, Google’s AI Overviews, and Perplexity.

31 min read

Flat-style digital illustration in landscape format showing a three-tiered funnel, a rising arrow, a bullseye with a dart, and a gold coin, all in warm sunset tones of orange, red, and yellow. The scene symbolizes conversion rate optimization and successful goal completion, set against a smooth gradient background.

Flat-style digital illustration in landscape format showing a three-tiered funnel, a rising arrow, a bullseye with a dart, and a gold coin, all in warm sunset tones of orange, red, and yellow. The scene symbolizes conversion rate optimization and successful goal completion, set against a smooth gradient background.

The Ultimate Guide to Conversion Rate Optimization (CRO): Turning Visitors into Lifelong Customers

Flat-style landscape digital illustration showing a three-layer conversion funnel on the left in warm orange tones, a red upward arrow moving through it toward a dart hitting a bullseye target on the right, with a golden coin nearby. The background features a soft gradient of sunset colors, symbolizing growth, precision, and conversion success. No text is present.

41 min read

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