Conversion | Forge IQ

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Flat-style digital illustration showing two e-commerce webpage variants labeled A and B. Version A features an orange “BUY NOW” button; version B has a teal “ADD TO CART” button. Below, a chart displays two upward revenue lines, emphasizing A/B testing for e-commerce success. Background features a warm orange-blue gradient

A/B Testing Ideas for E-commerce: 20 Tests to Increase Your Revenue

Discover how to turn insights into income with 20 A/B testing ideas tailored for e-commerce. This guide explores high-impact tests across your homepage, product pages, and checkout flow, designed to boost conversions, enhance UX, and grow revenue with data-backed decisions.

37 min read

Flat landscape-style illustration of a disappointed male store owner in an apron beside a Shopify storefront interface showing "Buy Now" and "0 items sold," with a downward red sales arrow and a question mark, set against a warm-toned outdoor backdrop.

Getting Visitors But No Sales on Shopify? A 12-Point Diagnostic & Action Plan for 2025

Is your Shopify store getting traffic but no sales? This comprehensive 2025 guide walks you through a 12-point diagnostic to uncover conversion killers and gives you an actionable plan to turn visitors into paying customers.

27 min read

Flat-style digital illustration of a woman interacting with a large screen displaying shopping cart icons and upward-trending graphs. The scene is set against a vibrant sunset sky with shades of purple, orange, and pink. Shopping bags and bar charts surround the monitor, symbolizing e-commerce and checkout optimization.

Shopify Checkout Optimization: 7 Changes to Test for More Sales

Cart abandonment is costing Shopify merchants billions in lost sales—but it doesn’t have to. With the average abandonment rate at 70%, your checkout page may be the most valuable real estate on your store. This guide dives into the psychology and friction points driving drop-offs, and presents 7 data-backed A/B tests—from guest checkout to trust badges—to help you optimize every step of the buying process and recover revenue you didn’t know you were losing.

27 min read

Flat-style digital illustration in landscape format showing a three-tiered funnel, a rising arrow, a bullseye with a dart, and a gold coin, all in warm sunset tones of orange, red, and yellow. The scene symbolizes conversion rate optimization and successful goal completion, set against a smooth gradient background.

The Ultimate Guide to Conversion Rate Optimization (CRO): Turning Visitors into Lifelong Customers

Flat-style landscape digital illustration showing a three-layer conversion funnel on the left in warm orange tones, a red upward arrow moving through it toward a dart hitting a bullseye target on the right, with a golden coin nearby. The background features a soft gradient of sunset colors, symbolizing growth, precision, and conversion success. No text is present.

41 min read