Flat-style landscape digital illustration showing a three-layer conversion funnel on the left in warm orange tones, a red upward arrow moving through it toward a dart hitting a bullseye target on the right, with a golden coin nearby. The background features a soft gradient of sunset colors, symbolizing growth, precision, and conversion success. No text is present.

The gap between visitors and customers is where millions in revenue are lost or gained. The key to closing that gap isn’t guesswork, it’s understanding why your users do what they do.

Conversion Rate Optimization (CRO) isn’t just about button colors it’s about understanding your users and removing friction. This guide breaks down the biggest CRO mistakes businesses make and how to fix them with data, design, and empathy.

Let’s cut to the chase: 79% of website visitors won’t convert into customers . That’s not just a stat—it’s a sign of untapped...